Thinking Bridge Website Revamp
Industry
Educational
Client
Thinking Bridge
Service
Web Design
Date
ThinkingBridge Course Page Redesign
Live project: ThinkingbridgeCoursePage
I got the chance to completely reimagine the course page for ThinkingBridge, a platform that helps future Chartered Accountants not just pass exams but actually launch their careers. The original design felt cluttered and overwhelming — content was everywhere, navigation was confusing, and nothing really guided users toward what mattered. After digging into user behavior, running interviews, and analysing competitors, it became clear: students weren’t just browsing courses; they were making serious career decisions. And the design had to rise to that occasion.
Design Strategy
My goal was to simplify, clarify, and inspire trust. I redesigned the visual system using a cleaner, more modern colour palette, combining deep blues for credibility with yellow accents that added warmth and energy. I restructured the entire page flow to mirror how students think: What will I learn? Who’s teaching me? Will this help me land a job? Every element — from course cards to testimonials to CTAs — was rebuilt to create a sense of mentorship and outcome-driven confidence.
Impact
In just two weeks, the transformation was dramatic. The team loved the final design, not just for its appearance but also for its feel. The new experience is sharper, more focused, and more aligned with what students are really looking for: clarity, guidance, and career growth. For me, this project was a reminder that great design doesn’t shout — it connects, guides, and supports users exactly where they are.
